TCS World 10K Welcomes Track Royalty Dalilah Muhammad for the 17th edition of the marquee event ~ The ‘Queen of the Quarter Mile’ sets her sights on the World Athletic Championships in Tokyo, possibly her final lap on the global stage ~

 Double Olympic Champion Dalilah Muhammad descended upon Bengaluru as the International Event Ambassador for the 17th edition of the TCS World 10K Bengaluru, the 'Queen of the Quarter Mile' expressed her enthusiasm on celebrating the World Athletics Gold Label race, which features a total prize purse of USD 210,000, on Sunday, 27 April 2025"This is my first time in India, and I’m so excited to be here for an event that celebrates running and brings so many people together," Dalilah said. "Running has given me so much, and it’s amazing to see that same spirit here in Bengaluru."

The 34-year-old most recently clocked her season’s best at the Botswana Grand Prix on 12 April, proving she is still a force to be reckoned with. "I want to walk away knowing I could still do it. That is important to me”, she said.

Speaking on her illustrious career, Dalilah revealed she had initially planned to retire in 2024, after the Paris Olympics. However, after taking a much-needed break to recover physically and mentally, she decided to push her farewell season to 2025. "My body just truly needed a break," she said. "I’ve always pushed myself to the limit, and I wanted to end my career feeling strong, not depleted." In a year that could possibly see her compete for the last time, she spoke optimistically about the World Athletics Championships scheduled for September in Tokyo "My training is going well, and I’m looking forward to being in Tokyo later this year. It’s going to be special for me, and every step I take now is part of that preparation,” said the former world- record holder in 400m hurdles.

She further added, "I had a lot of setbacks in the past, just dealing with a lot of injuries, and I think in 2024, I really just had to take the time to slow down. Finally, now I’m in a position where I can just amp it up again. So yeah, I’m running as well as I’ve run in the past." 

All for Grand Slams in World Athletics

Dalilah also threw her weight behind the concept of ‘Grand Slams’ in athletics. “I absolutely love it," she said. "It’s about professionalising the sport, ensuring athletes are compensated, and giving them more chances to showcase what they can do. I even love the idea of athletes running more than one event, although anyone who knows me knows I hate the 400 metres flats”, she said.

Dalilah also highlighted the growing community spirit that defines mass participative events like TCS World 10K. "I think it's so much fun when you're running together. And I think for me, my favourite and most enjoyable experience in running is just when I'm running for fun and running with people who just want to unite and have that common goal of loving to run and getting out there to move their bodies," she shared. 

Recalling her early days with a local track club, she added, "I’ve been running since I was seven years old, and at the time, I ran with a local track club. I remember those were my best days and memories as a child, walking to practice, even by myself, just because I wanted to be there with my friends. It just has such great memories when you can unite different people from different backgrounds, and we’d all be together.

Seamless execution and enhanced experience on cards for TCS World 10K Bengaluru 2025 ~ Nearly 35,000 participants gear up for the 17th edition of the TCS World 10K Bengaluru

 Procam International, promoters of the Tata Consultancy Services World 10K Bengaluru, have ensured seamless arrangements for the 17th  World Athletics Gold Label Race, scheduled for Sunday, 27th April 2025. The World Athletics Gold Label Race, with a total prize purse of USD 210,000, will see close to 35,000 participants take part in the marquee event.

The 17th edition of the TCS World 10K Bengaluru promises an enhanced experience for all participants, as the event returns to Field Marshal Sam Manekshaw Parade Ground with the support of the Indian Army, Karnataka & Kerala Sub Area.

Present on the occasion were Hugh Jones, General Secretary AIMS and Race Director, Smt. Anita Heddannawar IPS, DCP, Traffic West, Bengaluru City Police,       Dr. Vivek Jawali - Chairman of Cardiac Sciences for Fortis and Medical Director, TCS World 10K Bengaluru, A Rajavelu, Secretary, Karnataka Athletics Association; P N Sankaran, Director Operation, Procam International, Vivek Singh, Jt. MD, Procam International and Mandar Pandya, Vice President and Head of Operations, Procam International.

Speaking on the route, Hugh Jones, General Secretary AIMS and Race Director said, “The course is in good shape, and we have taken feedback from last year to navigate a less intimidating route. The inclined stretch on Kamaraj Road that was at the final stretch of the route is now at the middle of race, making it more accessible and friendly to all participants.”

Affirming the support of the Bengaluru Traffic Police, Smt. Anita Heddannawar IPS, DCP, Traffic West, Bengaluru City Police, added, “Based on last years' experience and public feedback, we have worked with TCS World 10K to make key changes, including revamping the route direction. Timings and traffic regulations are also updated to better manage the increased vehicle movement, parking, and pick up points, to ensure smooth execution as always.”

Shedding light on the medical preparedness, Dr. Vivek Jawali - Chairman of Cardiac Sciences for Fortis and Medical Director, TCS World 10K Bengaluru said, “This year the attendance has increased, and we have made comprehensive medical arrangements, with over 250 medical personnel present. Other preparation includes a 30 bedded medical camp at the Manekshaw Parade Ground, with the Cunningham Road branch of Fortis Hospitals, ready for any evacuations. We also have spotters along the route to look out for anybody who might need medical attention.

RACE DAY - VENUE AND TIMINGS

Category

Start Time

Pre-Holding Area

Entry From

World 10K Women

5:30 am

Outside Army Public School on Kamaraj Road

Kamaraj Road

World 10K Men

6:08 am

Outside Army Public School on Kamaraj Road

Kamaraj Road

Open 10K

6:10 am

RSAOI Cricket Ground

RSAOI Gate No. 4 on MG Road

Champions with Disability (3 km)

8:00 am

Field Marshal Sam Manekshaw Parade Ground on Kamaraj Road

Gate No. 7, Kamaraj Road

Senior Citizen Run (3 km)

8:05 am

Field Marshal Sam Manekshaw Parade Ground on Kamaraj Road

Gate No. 7, Kamaraj Road

Majja Run (approx. 4.2 km)

8:30 am

RSAOI Cricket Ground

RSAOI Gate No. 4 on MG Road

 

RACE DAY ARRANGEMENTS  

Procam consistently endeavours to create an experience that is both rewarding and seamless for all participants. Preparations include: 

MEDICAL FACILITIES BY FORTIS HOSPITALS, MEDICAL PARTNER

·       1 medical station at the holding area (RSAOI Cricket Ground) 

·       5 medical stations positioned along the race route 

·       1 medical basecamp inside Field Marshal Sam Manekshaw Parade Ground 

·       1 dedicated medical station for SCR & CWD participants inside Manekshaw Parade Ground…

station at the holding area (RSAOI Cricket Ground) 

·       5 medical stations positioned along the race route 

·       1 medical basecamp inside Field Marshal Sam Manekshaw Parade Ground 

·       1 dedicated medical station for SCR & CWD participants inside Manekshaw Parade Ground…

 10 ACLS ambulances deployed across the route and venue 

·       2 mini ambulances stationed at the finish line for shuttling to the medical basecamp 

·       10 medics on bikes for quick response 

·       2 golf carts with medics at the finish line for shuttle support to the basecamp 

·       There will be approximately 290 medical personnel on race day, including doctors, physiotherapists, nurses, and support staff.   

 

FACILITIES ON-GROUND & ALONG THE ROUTE   

For the convenience of the participants, the following facilities are available along the route and at the start/finish.  

The event's hydration partner, Bisleri, India’s most trusted packaged drinking water brand, will provide water along the route and at the finish line to ensure participants stay well-hydrated throughout the race. 8 Bisleri water stations will be spread across holding area, along the route, post-finish and in the refreshment area.

FAST&UP, India’s preferred active nutrition brand and the event’s Energy Drink Partner, will have 3 energy stations along the route and post finish to help boost performance. 

·       2 Chikki & Salt stations on the route 

 11 Chemical toilets on the route 

·       500+ Policemen on duty

·       1500+ volunteers 

CHEERING ZONES TO TRANSFORM STREETS INTO VIBRANT HUBS

The TCS World 10K Bengaluru will come alive with the energy of designated Cheer Zones along the Majja Run, with key locations near Vidhana Soudha transforming into vibrant hubs of music, chants, and cultural performances. Enthusiastic groups, including running clubs, NGOs, schools, corporate teams, and community ensembles, will line the route, creating an electrifying atmosphere that celebrates the spirit of the race and fuels runners with every step.

The race route will come alive with the energy of designated Cheer Zones by running clubs, Jayanagar Jaguars Active, Running Buddies. Running Roadies, Infinity Run Club and more along the Majja Run and 10K. Along with them, the Indian Army will have 1 Brass Band and 1 Pipe Band on the 10K Route near Ulsoor Lake, and the Brass Band will be on Kamaraj Road.

POST RACE REFRESHMENT BY SODEXO, FOOD & BEVERAGE FACILITATOR

Sodexo expert chefs and nutritionists have come together to craft a reimagined, nutrient-rich menu for Procam Marquee. Featuring superfoods like ragi, oats, and quinoa, the menu strikes a balance between taste, performance, and planet-friendly choices, and will be served through engaging live culinary stations. In addition, Sodexo will offer thoughtfully curated, individually packed refreshments post-run, which includes nutrition-forward, energising food items with both function and flavour in mind.

Commenting on its maiden association with the TCS World 10K Bengaluru, Sambit Sahu, MD, Sodexo India, said, “The TCS World 10K Bengaluru embodies a commitment to a lifestyle of performance, wellbeing and sustainability. We’re proud to bring together Sodexo’s deep expertise in nutrition and sustainable practices to elevate the race day experience. From fuelling performance to aiding post-run recovery, nutrition plays a vital role, and our thoughtfully curated menu reflects this. With a focus on responsibly sourced ingredients and superfoods that support the body’s natural rhythm, every meal is carefully crafted. This opportunity allows us at Sodexo to demonstrate how food can power both individuals and a greater purpose, and we’re excited to serve meals that nourish, uplift.”

 SPECIAL SERVICES BY BMRCL

On Race Day BMRCL will start metro services from the Nagasandra, Silk Institute, Challaghatta, and Whitefield (Kadugodi) terminals at 3:30 AM on race day, making it easy for participants to arrive at the venue from different parts of the city.

100% WASTE-MANAGED RACE

TCS World 10K Bengaluru continues to be a 100% waste-managed event, focusing on managing waste through the 3R Principle–Reduce, Reuse, and Recycle. Procam’s vision is to minimise our environment footprint by reducing waste, promoting eco-friendly transportation, and conserving resources. Through collaboration with athletes, sponsors and participants, the event will strive to raise awareness of the importance of sustainability and inspire positive action.

Furthermore, the race is working closely with BBMP (Bruhat Bengaluru Mahanagara Palike) and Hasiru Dala Innovations (HDI), a social enterprise - focused on creating better livelihoods for waste pickers. HDI will be advising Procam International about different eco-friendly alternatives and ensuring efficient waste management.

LIVE TELECAST

The race will be telecast live by Sony Sports1 and Sony Sports1 HD on April 27, 5:15 am onwards

.

180 Golf Launches India’s First-Ever Women’s Golf League in Bengaluru League to take place on March 13, 20, and 27, 2025 featuring golfers across India Envisions to Elevate Women’s Golf in India

 180 Golf, India’s first women-owned golf company, is proud to present the inaugural edition of the Women’s Golf League - India’s first-ever premier golf league exclusively for women. The Women’s Golf League is structured as a series of tournaments featuring team play formats that will take place over three match days—March 13, 20, and 27, 2025, to be held in Bangalore Golf Club. The overwhelming response to the first edition has resulted in 90 registrations, have been divided across six teams:

• Team East West Elites                                           

• Team Gopalan Giants 

• Team Ramaiah Royals    

• Team Morado Mahilas

• Team Raj Infra Green Legends

• Team Sudarshan Strikers

Golfers from across India, including Chennai, Kolkata, Bengaluru, Mysore and Madikeri along with a few Korean nationals, will be participating, highlighting the league’s growing appeal and international presence.

Anjali Attavar Santosh , CEO, 180 Golf said, "We aspire to revolutionize the golf landscape in India by making it more accessible to women, creating competitive opportunities, and building a strong, supportive golfing ecosystem. With this initiative, 180 Golf is redefining women’s golf in India, offering players not just a platform to compete but also a community that champions excellence, sportsmanship, and growth.”

Recognizing the immense growth potential of the sport, Ms. Tanisha Rohira, Ms. Samrudhi Sujesh, Mrs. Anjali Attavar Santosh, and Mrs. Hema Priya came together to establish 180 Golf with a shared vision: to elevate golf among women in India. Their mission extends beyond organizing tournament aiming to create greater accessibility, encourage participation, and foster a thriving, inclusive golfing community.

About 180 Golf: 180 Golf is India’s first women-owned golf company, dedicated to elevating golf and making it more accessible. We organize premium tournaments, leagues, and international retreats, fostering a thriving community of women golfers. Founded by passionate women, 180 Golf is redefining India’s golf landscape with exceptional and inclusive golfing experiences. For more information and updates, follow 180 Golf @oneeightygolf .

Karnataka Tourism Inaugurates KITE 2025, with Chief Minister Sri. Siddaramaiah unveiling the Tourism Policy 2025-29

It was a magnificent evening with a fitting introduction by Dr. Rajendra K.V IAS, Director Department of Tourism and Managing Director KSTDC addressed “A platform that brings global travel and tourism industry together, Karnataka International Travel Expo 2025 is a flagship event of our tourism sector, it’s a platform for partnerships and a catalyst for a  gateway to growth  for the Karnataka tourism industry to reach international and domestic markets, this event is about building relationships, creating opportunities and to promote Karnataka as world class travel destination. 

Smt Salma K. Fahim IAS, Secretary to Government, Tourism and Minority Welfare, and Haj and Waqf Dept, Govt. of Karnataka, addressed the gathering with some beautiful description of Karnataka and  profound words “Tourism is the major contributor to the states economy and generates lakhs of jobs, as you can Karnataka is poised to become a leading travel destination. KITE 2025 is the key milestone in that journey”Sri H.K Patil, Hon’ble Minister for Law and Parliamentary Affairs, Legislation, Tourism, Govt. of Karnataka addressed the audience with a an enthusiastic speech quoting “Building a more accessible Karnataka, for any destination to thrive seamless connectivity is key, Karnataka is leading the way for both well known and hidden tourism gems, our government led by Chief Minister Sri. Siddaramaiah has been working tirelessly to ensure that essential amenities across the state.The Shakti Scheme has been a resounding success, providing high qualities amenities and facilities. We look forward to support, facilitate and strengthen the tourism eco-system, let’s make Karnataka a global benchmark for responsible enriching and inclusive tourism”.

Mr. Rizwan Arshad Hon’ble MLA, Shivajinagar Assembly Constituency, quoted that “This is the land of possibilities, and will surprise tourists from across the globe, explore be here, and KITE will fly high this year”.

Chief Minister Sri. Siddaramaiah unveiled the Tourism Policy 2025-2029, “As you look to the future I call across all investors , tour operators, entrepreneurs , and industry professionals to join hands with us to make Karnataka a top tourism destination in the world,”

Peps Industries brings new Sleep Solutions to Bengaluru, Buy Best Spring Mattress Online-Peps India .

 The brand is set to redefine comfort, support, and durability with the launch of four new product series

Peps Industries, India’s leading sleep solutions brand, has unveiled its latest range of luxurious mattresses, exclusively designed to bring world-class sleep experiences for consumers in the Bengaluru market. 

Developed with the commitment to innovation and affordability, Peps’ new range launches four new product series, Peps Comfort, Peps Supreme, and Peps Restonic Memory Foam, that are set to redefine comfort, support, and durability. With a surge in individuals prioritising sleep health and improving their well-being, the mattresses are tailored to fit the requirements of customers, offering optimal comfort and restful sleep.

Speaking on the launch, Mr. G Shankar Ramm, Co-Founder and CEO, Peps Industries, said, “The launch of our new mattress collections in Bengaluru reinforces Peps’ commitment to innovation, quality, and affordability. With consumers prioritizing superior sleep solutions, our latest range—Peps Comfort, Peps Supreme, and Peps Restonic Memory Foam—meets their needs perfectly. Combining cutting-edge technology with eco-friendly materials, we are setting new benchmarks for comfort and durability. As awareness of sleep health continues to grow, Peps is proud to offer world-class products tailored to the unique preferences of Indian consumers.”

Peps Comfort is engineered with the best steel’s high-carbon, non-oiled steel wire for enhanced durability and sag resistance. The mattress is crafted using advanced European technology, and features an iron-resistant flat-knitted polyester fabric and 93% biodegradable materials, offering an eco-friendly sleep solution.

Designed for an undisturbed night’s sleep, Peps Supreme features zero-disturbance pocketed springs, eliminating motion disturbance between partners. Manufactured with the world’s most advanced pocketed spring technology, the mattress is crafted for durability, breathability, and comfort. 

Peps Restonic Memory Foam features two new launches including the Peps Sanibel Bonnell Plush Memory Foam, and Peps Ardene Pocketed Plush Memory Foam. Part of the American Restonic Great Sleep Series, the Peps Sanibel Bonnell Plush Memory Foam is a hybrid mattress that integrates temperature, and pressure-sensitive breathable memory foam, with high-carbon Tata Steel bonnell springs for superior comfort. Additionally, the Peps Ardene Pocketed Plush Memory Foam serves as the ultimate luxury mattress with zero motion transfer. Combining advanced pocketed spring technology with plush memory foam, the mattress offers unparalleled comfort and undisturbed sleep. 

Over the years, Peps has expanded its presence across Karnataka with 60 Great Sleep Stores and Exclusive Stores, and 530 multi-brand stores. The newly launched products are available in all stores and on Peps’ exclusive website: https://pepsindia.com/.

World’s premier Tata Consultancy Services World 10K Bengaluru set for Sunday, 27th April 2025 ~Registration opens on Thursday, 20th February for all race categories ~

Procam International, pioneers of globally renowned distance running events in India, have announced the 17th edition of the World Athletics Gold Label Road Race, the Tata Consultancy Services World 10K Bengaluru (TCS World 10K), scheduled for Sunday, 27th April 2025. 

The TCS World 10K Bengaluru, with total prize money of USD 210,000, continues to be one of the World’s Premier 10K events, attracting top athletes and amateur runners from across the globe. The race is a celebration of Bengaluru’s spirit, offering a blend of competition, camaraderie, and community impact. Always A Step Ahead, Incredibly Fast, Scenic, Endlessly Magical, Truly Inclusive; Simply – #EndendiguBengaluru - Forever Bengaluru.

Sunil Deshpande, Regional Head, TCS Bengaluru, said “TCS believes in the transformative power of sports to inspire change. The TCS World 10K Bengaluru is more than just a race—it’s a celebration of resilience, health, and community impact. Over the years, it has become a beacon for fitness and philanthropy, placing Bengaluru firmly on the global sporting map and supporting numerous causes since its inception. Integrating technology and sustainability, TCS is committed to creating smarter, more inclusive sporting events. As we look forward to the 2025 edition, we remain dedicated to making a lasting impact and invite everyone to be a part of this journey."

At the core of the TCS World 10K Bengaluru is its commitment to delivering an exceptional experience for every participant. From a meticulously crafted race route that winds through the heart of Bengaluru, to state-of-the-art facilities that cater to every need before, during, and after the race, every detail is designed to ensure that participants not only meet their goals but exceed them. 

The race will be flagged off from Cubbon Road (opposite RSAOI Gate No. 5), while the finish line for all races will be on Cubbon Road, outside Field Marshal Sam Manekshaw Parade Ground.

Narayan TV, Chief Marketing Officer, IDFC FIRST Bank, said “This year marks IDFC FIRST Bank’s fourth year partnering with the TCS World 10K Bengaluru, and we’re excited to continue supporting an event that brings people together. Our partnership aligns seamlessly with our Customer First philosophy—engaging with our customers on their journeys, whether towards better health or financial well-being. Continuing with our theme of #JourneyToTheStart, we are committed to helping people take the first step towards physical & financial well-being. Every runner who completes the respective run within a stipulated time period will be eligible for a specially designed IDFC FIRST Bank Runner’s Tee. We look forward to another year of energy, passion, and personal milestones and here’s to the spirit of Bangalore!” 

Ahead of the 17th edition, Vivek Singh, Joint  MD, Procam International, said, "For over 16 years, the TCS World 10K Bengaluru has been a symbol of unity and pride for the city, bringing together runners from all walks of life. As we open registrations for the 2025 edition with renewed enthusiasm, we extend our sincere appreciation to the Indian Army, Karnataka &Kerala Sub Area for facilitating a venue."

"Our gratitude also goes to the Government of Karnataka for their continued support since the event's inception, as well as to our sponsors, partners, and the running community. Your commitment has shaped this race into a landmark event, and its legacy will only grow stronger with each passing year."

Finisher Tee by ASICS Sports Goods Partner

As a token of recognition for their efforts and achievements, Japanese sports performance brand ASICS will present the exclusive Finisher Tee to the top 1000 finishers each, men and women, in the Open 10K.

Registration Details

On-ground Run

Registrations for all race categories—Open 10K, Majja Run (5.1 km), Sr. Citizens Run, and Champions with Disability (4.2 km)—will open on Thursday, 20th February, at 7:00 AM and will close on Friday, 28th March, at 11:59 PM, or earlier if the running spots are filled, whichever is earlier. Register now at  https://tcsworld10k.procam.in/

To encourage greater women’s participation, a limited number of spots are reserved for women who do not have a timing certificate. These slots will be available on a first-come, first-served basis.

Virtual Run

The virtual edition continues to gain popularity, allowing runners from across the globe to participate and experience the event through the TCS World 10K Bengaluru app. Participants can choose from the10K and 5K categories.

Registrations for the Virtual Run open on Thursday, 20th February, and will close on Thursday, 17th April 2025, or earlier if spots are filled.

Advantage Virtual 

This year, the TCS World 10K Bengaluru offers an exciting opportunity for Virtual 10K and Virtual 5K participants to earn a guaranteed non-complimentary spot in the prestigious on-ground race categories for the 2026 edition. Finishers in these virtual events, selected through a random drawing, will secure their place in the respective categories, providing a seamless path from virtual to in-person participation. Entry rules and regulations will apply.

The selection includes:

• For Virtual 10K finishers: 1000 men and 1000 women finishers in the on-ground 10K.

• For Virtual 5K finishers: 250 men and 250 women finishers in the on-ground 10K.

• For Virtual 5K finishers: 1000 men and 1000 women finishers in the on-ground Majja Run. 

Venue for Race Day 

• RSAOI Cricket Ground – Pre-race holding area for Open 10K and Majja Run participants

• Army Public School parking areas – Pre & post-race holding areas for Champions with Disability participants

• Field Marshal Sam Manekshaw Parade Ground – Pre & post-race holding area for Senior Citizen Run participants

• Field Marshal Sam Manekshaw Parade Ground – Post-race area for Open 10K and Majja Run participants

• Service road on Kamraj Road (outside Army Public School) – Pre & post-event holding area for elite athletes

Tata Consultancy Services World 10K Bengaluru receives continued support from the Government of Karnataka, Karnataka Athletic Association, Ministry of Youth Affairs & Sports, Ministry of External Affairs, Ministry of Home Affairs, Bengaluru Police, Bruhat Bengaluru Mahanagara Palike, Department of Horticulture, Sports Authority of India, Athletics Federation of India, World Athletics, Association of International Marathons & Distance Races and Global Sports Communication.The TCS World 10K Bengaluru is strengthened by its partnerships

Title Sponsor — Tata Consultancy Services

Associate Sponsor — IDFC FIRST Bank 

Sports Goods Partner — ASICS 

Hydration Partner — Bisleri 

Energy Drink Partner — FAST&UP 

Social Connect Partner – Vedanta 

Print Partner — The Times of India 

Entertainment Partner — Mirchi 

Telecast Partner — SONY Sports 1

Medical Services Partner — Fortis 

Philanthropy Partner — aidbees 

Hospitality Partner — ITC Windsor Bengaluru

Sr.Citizens Run Facilitator — Vayah Vikas

Inclusion Ally — Adventures Beyond Barriers Foundation (ABBF) 

Follow us on

https://tcsworld10k.procam.in/

https://www.instagram.com/tcsw10k/

https://www.facebook.com/tcsw10k

https://x.com/TCSWorld10K

https://www.youtube.com/user/procamrunning

 For more details, please contact

Procam International:

Neha Kandalgaonkar / Deepak M Pilankar

neha@procam.in/ deepak@procam.in

WordsWork Communication 

Nandini Kumar; 9886040715; nandini@wordswork.in

 

Freedom Healthy Cooking Oils to felicitate the winners of the Bumper Draw of ‘Go for Freedom Gold Offer 2024’ 1 winner from each state receives the 50 gram Gold Coin & 2 winners get 10 Grams Gold Coins

 Freedom Healthy Cooking Oils, the leading brand of edible oils in the country, announced the winners of the Bumper Draw of ‘Go for Freedom Gold Offer’ for Bengaluru. One lucky winner has received a 50-gram gold coin, while 2 winners have received a 10-gram gold coin. The famous Kannada Actress Ashika Ranganath gave away the awards to the lucky winners.

The promotional scheme ‘Go for Freedom Gold Offer 2024’ was introduced to engage with the customers during the festive season. It covered the states of Karnataka, Andhra Pradesh, Telangana, Odisha, and Chhattisgarh. In these regions 100 consumers won 1-gram gold daily and also got a chance to participate in the bumper draw. To participate in the ‘Go for Freedom Gold Offer 2024’ the customers needed to purchase two 1-litre pouches of Freedom Refined Sunflower Oil in these markets.

The scheme received an overwhelming response from all the states. As a part of the scheme 5 lucky winners (1 from each state) would receive a 50-gram gold coin, while 10 winners (2 from each state) would  receive a 10-gram gold coin. A total of 5500 lucky winners received one 1gm Gold Coin across the states.  The list of winners was also published on the website of  www.freedomconsumeroffer.com. Pine Labs Pvt Ltd is the technology partner of ‘Go for Freedom Gold Offer 2024’. They were also a dominant provider of point-of-sale and payment solutions in India, with a vast reach across the merchant ecosystem.

Mr. P. Chandrashekara Reddy, Senior Vice President, Sales & Marketing, Gemini Edibles & Fats India Ltd, said, “At Freedom Healthy Cooking Oils, has always been driven by the zeal to look beyond just offering quality and safe products to our consumers through unique promotional schemes like ‘Go for Freedom Gold Offer 2024’ across the geographies we operate in.  This offer has spread happiness among the people. We are happy that people from diverse backgrounds have received the prizes during the scheme. We would like to congratulate all the lucky winners and thank all the customers who participated in the scheme and made it a grand success.”

Adding to this, Mr Chetan Pimpalkhute, GM, Marketing, Freedom Healthy Cooking Oils, stated, “Our mission is to inspire healthier cooking habits by providing oils that are not only rich in nutrients but also support heart health. To add excitement to this festive season and reward our patrons, we have introduced ‘Go for Freedom Gold Offer 2024’. This limited-time promotion gives customers the opportunity to win a gold coin every day while enjoying the health benefits of Freedom Healthy Cooking Oils as they savour the delicacies by eating guilt free, this season. I would like to congratulate all the lucky winners and thank all the customers who participated in the scheme and made it a grand success.

Freedom Refined Sunflower oil is fortified with Vitamins A & D. It is also rich in naturally occurring Vitamin E. It is thus a healthier choice for the entire family. Freedom is a leading brand of Sunflower oil and currently ranks No. 1 by market share in the Sunflower Oil category in India. (Source: Nielsen MAT FEB, 2024).