Suguna Foods launches its first click and mortar business Delfrez as part of a brand restructuring

  In addition to this launch, the poultry major also announced several strategic restructuring measures at a group level for the future ~ 

Bengaluru, 16th December 2021: After revolutionizing the Indian poultry industry with 30 plus years of expertise, Suguna Foods, a Rs. 9,000 crore Indian poultry major today announced the launch of its first click and mortar brand, Delfrez. The move comes as part of Suguna’s strategic brand restructuring at a group level, which was unveiled today in a press conference. The newly launched brand Delfrez will be in both online and offline retail format that will house diverse poultry products from the house of Suguna. The group has invested over 100 crores in the new brand and plans to launch over 1000 outlets by (2025). 

Delfrez is the brainchild of the second-generation leader from the group - Vignesh Soundararajan, Executive Director - Suguna Foods. This click-and-mortar brand aims to bring quality products to everyone’s plate. Available in leading online & offline channels like Big Basket, Grofers, Jio Mart, Swiggy & many more. Delfrez will house an array of products which would be into Ready to Eat, Ready to Cook, and Marinates. Also available offline, Delfrez retail is a spacious store that provides customers with fresh produce in a hassle-free environment.  

Commenting on the occasion, Mr. Soundararajan, Chairman - Suguna Group, said “The pandemic has been a great learning opportunity for every industry and today we are happy to see one of our biggest takeaways from the pandemic take shape with a very innovative approach to our poultry format. This rebranding exercise is a major initiative that we have undertaken to be relevant in today’s digital world. There have been many transformations in Suguna, which is very much in line with the transformation of the poultry segment in India. In addition to the Indian market, there is a significant growth opportunity in foraging markets for the organized poultry brands from our country.  We are laser-focused in terms of increasing our business in India and expanding our market share worldwide with this new, refreshed brand strategy. We will stay committed to improving the lives of over 40,000+ people and their families, who are directly associated with Suguna and more than 1,00,000+ people indirectly.” 

Mr. Vignesh Soundararajan, Executive Director, Suguna Foods, said “We are really excited to launch Delfrez and make our products accessible to one and all through retail as well as digital channels. We have made sure to have a proper Digital and e-Commerce strategy in place to connect with our consumers and understand their needs. Being leaders in the poultry industry over the past three decades, we look forward to leveraging our expertise in the market and help reinforce our philosophy with this venture, which is to bring more protein to everyone’s plate”

With the launching of Delfrez, the group also announced a slew of restructuring initiatives such as a renewed new group logo with the letter S designed to be perceived as interlocked whilst signifying strength. The logo emphasizes the strengthened bond between the company and its customers, besides establishing that their product provides delicious, fresh, and quality meat that helps strengthen the immunity of the entire family.

Rajasthan gets investment proposals of Rs 74,312 Crores in Bengaluru, raises Invest Rajasthan's commitment tally above Rs 5 lakh crore

Bengaluru 13 December 2021

 Inking 4 MoUs and 15 LoIs of over Rs 74,312 Crores, Rajasthan Government's investor connect program at Bengaluru turned in a major milestone in direction of state's advent to 'Invest Rajasthan 2022' investment summit. Rajasthan Government along with Confederation of Indian Industry (CII) had hosted the investment roadshow at Bengaluru on Monday in series of similar events being held across the country and abroad. Success of the roadshow has raised tally of total committed investment above Rs 5 lakh Crores, while several more of such events are scheduled in prelude of Invest Rajasthan Summit to be held at Jaipur on 24-25 January 2022. 

 "Investor enthusiasm at the recent investor connect programs has testified of their confidence in state's potential and polices of the state government. It has also raised our expectations for grand success of Invest Rajasthan," said Smt Shakuntla Rawat, Industries and Commerce Minister, Rajasthan.

Led by Industries and Commerce Minister, Smt Shakuntla Rawat and State Minister for Technical Education, Dr Subhash Garg a delegation of Rajasthan Government was in Bengaluru to meet investors. The delegation included Shri Dinesh Kumar, Principal Secretary Agriculture & Cooperative; Shri Dhiraj Srivastava, Commissioner, Rajasthan Foundation; Smt Rukmani Riar, Executive Director RIICO and Add. Commissioner Bureau of Investment Promotion; and other senior officials from the state government. 

 Investment committed from Bengaluru include new technology-based industries such as robotics, EV, technical textile, and renewable energy along with conventional sectors of hospitality, healthcare and real estate. Among these is also JSW Neo Energy proposal to develop a 1000 MW hydro pump-based energy storage plant in Sirohi district at an estimated investment of Rs 4,900 Crores. Addverb Technologies has plans to develop an industrial automation and robotics products manufacturing unit at Karoli EMC Zone in Alwar district. Investment proposals of Rs 160 Crores also received from Mysore

"Rajasthan has robust infrastructure to meet requirement of all types of industries, it is also emerging as a leading state in terms of ease of doing business," Dr Subhash Garg said inviting investors to be part of Rajasthan's development.

 Investment plays a crucial role in realising the vision of Chief Minister Shri Ashok Gehlot to develop Rajasthan as an industrial hub of India. Under his leadership the state government has made several provisions to promote trade and industries, such as the Rajasthan Industrial Development Policy 2019, RIPS 2019 and several other sector specific policies. Rajasthan has emerged as a leader in terms of Solar power generation and hosts world’s largest Solar Power Park in Bhadla. New industrial areas, such as EV zone, Medical Device Park, Petroleum, Chemicals and Petrochemical region, Fintech Park and DMIC are creating new investment venues in state. The Invest Rajasthan is expected to be a major milestone in industrial rise of the state. 

 Mr. Ramesh Ramadurai, Chairman, CII Karnataka State Council & Managing Director, 3M India Ltd.  And Ms. Jyothi Pradhan, Vice Chairperson, CII Karnataka State Council & CEO Kurlon Enterprise Ltd. Urged the investors to invest in the State of Rajasthan.

 Mr. Veeresh Devaramani, Vice President & Plant Head, JSW Energy Ltd. & Mr. Prasenjit Lahiri, Vice President & Business Head – India SRE Wipro Limited shared their experience of investing in Rajasthan and running their busines successfully.

 Rajasthan Government had initiated global outreach for its mega investment summit from Dubai Expo inking proposals of over Rs 48,000 Crores Signing in investors proposals of more than Rs 78,700 Crores, Rajasthan Government's series of nationwide roadshows had a promising beginning from New Delhi on 1st December 2021. Subsequent roadshows in Ahmedabad and Mumbai clocked in investment proposals of Rs 1,05,000 Crores and Rs.  1,94,800 Crores. Bringing the SME local investors in focus the state government will initiate district level investment connect program from 15th December 2021 from Bhilwara.

 Rajasthan enjoys strategic location advantage and following the investor friendly policy framework created by the state leadership, it has become the home for many conglomerates, corporate houses and manufacturing units in the huge 362 industrial areas developed by RIICO in the land of 49,000+ acres. Over 40,000+ units are already operational in the RIICO industrial areas and over 120 more industrial parks are being established in 2022. Rajasthan is becoming strategic location for any investor as it covers about 58% of DMIC influence area, additionally the new GAS Grid project is spread in 1730 Kms. The state has also 3 operational SEZs, 9 ICDs and fully operational DFC that is making it stronger in the ease of doing business.

 For more details please log on - https://invest.rajasthan.gov.in/

  

Dr Agarwal’s to invest ₹ 175 Crore in Karnataka over 2 years; launches new hospital in Indiranagar

Bengaluru,11^th December 2021: India’s leading eyecare specialists, Dr. Agarwal’s Eye Hospital plans to invest over ₹ 175 crore in expanding its presence in Karnataka over the next two years. The hospital chain made this announcement at the inauguration of its super-speciality eye care center at Indiranagar in Bengaluru. 

 The new center is offering free consultations for patients who are 50 years or above till the month end. Karnataka’s Honourable Minister for Health & Family Welfare and Medical Education, Dr K Sudhakar inaugurated the Indiranagar facility in the presence of Dr. Adil Agarwal, CEO, Dr. Agarwal’s Eye Hospital, Shri P C Mohan, MP Bangalore Central and Shri S Raghu, MLA, CV Raman Nagar.  

 In the next two years, Dr Agarwal’s will set up around 25 hospitals in Karnataka at an investment of ₹150 crore. In addition, the Group will set up more than 30 vision centers at an investment of ₹ 25 crore, taking its total investment in the state to ₹ 175 crore over a two year period

Inaugurating the new facility at Indiranagar, Honourable Minister for Health & Family Welfare and Medical Education, Dr K Sudhakar, said, “I am happy to inaugurate the new center at Indiranagar, which I am sure will offer the best eye care service to people in East Bengaluru and beyond. Vision care can change lives and Dr. Agarwal’s has been changing lives one at a time. It is good to know that Dr. Agarwal’s is opening more clinics across the state. The hospital chain is doing exemplary work in the field of eye care and new centers across the state will help more people receive the best eye care,” he said.  

 Dr. Agarwal’s newest center in Indiranagar will be a refractive hub for the hospital chain, which means that all refractive surgeries from all of Dr. Agarwal’s branches in Karnataka will be performed out of this center. The center is equipped with advanced technology and the latest equipment to provide comprehensive eyecare in a holistic manner. The hospital is housed in two floors, spread across approximately 5,000 sq ft. The center will provide patients with 360-degree comprehensive eyecare under one roof, offering services such as general ophthalmology, cataract services, laser cataract surgery, retina & cornea services, glaucoma & orbit, refractive surgery and paediatric ophthalmology

With the inauguration of this center, Dr. Agarwal’s Eye Hospitals now has a total network presence of 102 hospitals spread across India and Africa. The Group’s presence spans across 11 countries and over 10 states in India. Its facilities are staffed by a team of over 400 ophthalmologists and 4,000 employees.  

 Dr. Agarwal’s has treated over 12 million patients so far and offers not only quality eyecare, but also academic and research programs in ophthalmology and related fields. The chain has been on a growth spree across the country, with more than 60 units added to its network in the past five years alone with latest addition made in Vijayawada in December, 2021

About Dr. Agarwal’s Eye Hospitals 

Dr. Agarwal’s Eye Hospital a comprehensive eye hospital offering a one-stop solution for eye ailments; was started in the year 1957. Now the hospital is in its 61st year of offering quality services in eye care. It has 100+ hospitals across India. With a visible footprint in the states of Karnataka, Andhra Pradesh, Telangana, Kerala, Odisha, Maharashtra, Gujarat, Andaman, West Bengal, and Rajasthan. A tertiary eye care centre at Mauritius marks its first step towards establishing an international presence extended up to 13 branches covering the Indian Ocean region, African countries and East Asia. 

 

For more information, pls visit: http://www.dragarwal.com/ 

.                                       

 

                                          

IIID Bengaluru chapter to host 'DesignUru 3.0' to promote local artisans - The grand 8- day design festival to be held from Dec 15- 22 - The theme of DesignUru 3.0 is ' Vocal for Local' & ’Save the Artisans'

Bengaluru, December 9, 2021: The Institute of Indian Interior Designers (IIID), a non-profit organization focused on promoting architecture and design, will be hosting the third edition of DesignUru 3.0, which will be held from 15th December to 22 December 2021 at the Rangoli Centre, M G Road, Bengaluru.

DesignUru 3.0 is an 8- day grand design festival focused on the Government of India initiative 'vocal for local' by promoting local artisans and handcrafted work. The various themes of this design fest are ' Vocal for Local', 'Save the Artisans' & ' Sustainable Architecture'

Announcing this at a press conference, Architect Kavita Sastry, Chairperson of IIID BRC said, “This Design Fest is organized to promote Make In India Initiative by using locally available materials and helping and promoting local artisans from across the states. We have tied up with organisations working at ground level with artisans. At IIID BRC, we encourage local artisans to collaborate with Architects and Industry to make their network strong and promote their products," she added. 

Each of the 4 participating organisations are from Karnataka and will be hosting a two day participatory workshops / demonstrations involving the traditional artisans during the Design festival week. The week long design festival will also host a crafts bazaar by Naisargik Santhe, supporting the works of artisans. The design festival will have three, week-long exhibitions; one is an exhibition hosted by IUDI on urban design. Second is an exhibition of restoration works done by INTACH. The third is the exhibition of a competition hosted by IGBC curated by team Mistry.

Each of the 4 participating organisations are from Karnataka and will be hosting a two day participatory workshops / demonstrations involving the traditional artisans during the Design festival week. The week long design festival will also host a crafts bazaar by Naisargik Santhe, supporting the works of artisans. The design festival will have three, week-long exhibitions; one is an exhibition hosted by IUDI on urban design. Second is an exhibition of restoration works done by INTACH. The third is the exhibition of a competition hosted by IGBC curated by team Mistry.

“The design festival will also have 2 installations-one made from waste, which will serve as an area to host workshops, interactions, presentations. This is erected by ASSOCHAM GEM Karnataka Chapter. The second installation is an experimental stone structure created using interlocking technique without cement by Architect Senthil Kumar,” apprised Kavita Sastry.

The 8- day fest promises to be an educative series for architecture and design students. 

The keynote speaker of Design Uru 3.0 Architect Anupama Kundoo ,the RIBA Charles Jencks award winner.

Dinesh Verma, Immediate Past Chairperson , IIID and Gayathri Shetty, National Joint Secretary also addressed the press conference.

 

SynchroKnot’s Virtual System on Chip (vSoC) decentralizes Cloud computing, eliminates need for Data Centers

Bengaluru 08^th December 2021, SynchroKnot, the Originator and Leader of cloud computing and data center & decentralization software and technology, today announced the launch of a new software product that will ensure a paradigm shift in the way Cloud computing, edge computing, data center and IoT is perceived and implemented in practice today. Called Virtual System on Chip (vSoC), the software is expected to reduce the cost associated with data centre hardware infrastructure, cooling, and software licensing by 30-50 times.

With countries increasingly getting weary about data protection and the need for data localisation, the home-based solution has the potential to massively boost the local infrastructure to match global standards. The need to secure data and enable their judicious use for public good has been a topic of debate for quite some time now. This technology can be used at the individual level without corporate and government bureaucracy with its model that provides a “Decentralized Datacenter”. “The Datacenter is No More! -- It is a Data DeCenter, a Decentralized Datacenter,” said Mehul Sharma, founder of SynchroKnot and Creator of the Virtual System on Chip, speaking about the product. “The opportunity for a global impact on commanding viewer attention. Our value creates a $50 Trillion potential,” he added.

The direct use of blockchain technology will ensure that intermediaries are eliminated, inflation will have zero impact and also ensure abundant growth for enterprises.

“The new genre in technology must have software and hardware components that are stable, trusted and used extensively globally to have proven their efficiency in their respective parts. So now people have a situation where they need something drastically new, yet that same "new" has to be trusted, stable and proven at the same time. This is a situation which is difficult-to-almost impossible to match,” added Sharma..“Be your own Cloud provider with no more dependence on public cloud providers like Google, Microsoft, Amazon and others,” said Sharma. In the sluggish global economy, the SynchroKnot solution can give regions the competitive edge over existing technologies which are complex, expensive and difficult to move away from, he added.

“While keeping the intention of delivering unique value by developing this product over 8 years, we are unveiling this product today for the global markets. The licenses for the Virtual System on Chip will be available soon from our authorized System Integrators."

This technology can strengthen India’s position in the world of AI and Cloud computing. SynchroKnot estimates that by 2026 the company could have revenues of over $7.5 billion just from direct software sales, and with additional consulting, remote managed and support services, it is expected to be between $12-15 billion. For the Indian government and mid and high enterprise in India, at the most basic level, the product is expected to save at least $500-800 billion.

The company will have special offers for IITs and premier research institutions

Chief Minister of Karnataka inaugurates “RV University” Two new Schools launched

Bangalore 8^th December 2021 : The Hon’ble Chief Minister of Karnataka, Shri Basavaraj Bommai inaugurated RV University (RVU). He also launched the School of Computer Science & Engineering and School of Business which will commence courses from the year 2022. The event was attended by the Minister for Higher Education, Karnataka, Dr. C.N. Ashwath Narayan and several other notable dignitaries. The Chief Minister and the Higher Education Minister distributed COVID scholarships and merit scholarships instituted by the university to students. 

 The newly launched School of Computer Science and Engineering will offer a B. Tech (Hons.) in Computer Science & Engineering and a B.Sc. (Hons.) with specialization in Data Science, Decision Science and Computer Science. The new School of Business will offer a B.B.A. (Hons.) with specialization in Entrepreneurship, Finance, Marketing, Business Analytics and Human Resource Management. It will also offer a B. Com (Hons.) with specialization in Banking & Finance, Risk Management and Audit. In addition, RVU School of Business will launch an Executive MBA programme for working professionals in 2022. 

 In his Inaugural Address, Hon’ble Chief Minister, Shri Basavaraj Bommai said, “It gives me immense pleasure to inaugurate a university of such calibre. Democracy is not just limited to elected representatives; it extends itself to the citizens of the country. Currently, there is an increased need for an active participating democracy rather than a structural one. This can only be achieved by the students, who are the path breakers of tomorrow. Students educated in institutions such as RV University are not just enlightened, they shine their light for future generations as well.” 

The Guest of Honour for the occasion, the Education Minister of Karnataka Dr. C.N. Ashwath Narayan said, “The present world relies on quality education for progress, especially with every sector becoming IT enabled. The digital economy is booming, and our government has completely digitized the way we function in the sector. We have introduced changes that will make Karnataka the most sought-after destination for education and opportunities. RV University has started its operations at the most opportune time when the world needs high-skilled manpower. I would like to wish the students, faculty, and the Trust on the launch of this dream institution.” 

In his Presidential Address, RV University Chancellor Dr. M.K. Panduranga Setty said, “RSST – RV University continues to be committed to the community of learners. Backed by its rich experience and academic excellence, RV University will aim to set new benchmarks in imparting quality education. On this joyous day, I dedicate RV University to the cause of education in our illustrious country and compliment everyone who contributed to the cause.” 

Outlining the vision of the University, RV University Vice-Chancellor Professor (Dr) YSR Murthy said, “RV University has started its first year with eight programmes offering degrees in three Schools dealing with Liberal Arts, Design, Economics and Finance. We are delighted to launch today the School of Computer Science & Engineering and School of Business, which will start courses from the next academic year. We will have six schools and 20 programmes offering degree in two years’ time, by 2023. At RV University, we have consciously embraced a multi-disciplinary research-cum- teaching university model as per the National Educational Policy.

Referring to the ambitious 10-year strategic plan evolved by the RVU, Prof (Dr). Murthy said, “We wish to be a thought leader in various disciplines and produce outstanding next generation leaders and entrepreneurs. RVU has already forged over 25 National and International collaborations so far and more are on the anvil. These partnerships will immensely benefit our students and faculty. Our latest partnership with Coursera will open unlimited learning opportunities to everyone. In ten years’, time RVU plans to have 10 Schools, 650 faculty members, 10,000 students and 300 collaborations. We wish to make Karnataka and the country proud!”  

Pro Chancellor, RVU, Shri A.V.S. Murthy joined the Chancellor in felicitating the Chief Guest and the Guest of Honour. Shri D.P. Nagaraj, Pro-Vice Chancellor, RV University and Joint Secretary, Rashtreeya Sikshana Samiti Trust (RSST) facilitated the distribution of scholarship certificates to meritorious students by the Chief Minister and Higher Education Minister. ”   

The technology-enabled new age university aims to provide holistic and inclusive education to enable the aspiring generation of students in becoming well-rounded individuals. Aligning itself to the New Education Policy (NEP), the university will focus on skilling and employability of students in addition to knowledge creation. The curriculum will be in pace with the global technological changes and the teaching would be experiential and encourage self-learning.  

 The university has over 200 students enrolled in the existing Schools of Liberal Arts and Sciences, Economics, and Design, in its maiden year of operations. In its quest to be a research-intensive university, RVU offers various scholarships to benefit its deserving students. The university aims to provide education that is globally relevant and makes its students technically skilled and employment ready. 

pTron launches Bassbuds Tango TWS earbuds with ENC & Movie Mode function just for Rs. 1299/-

National, 8^th December 2021: pTron, the rapidly growing and leading maker of affordable digital lifestyle and audio accessories brand in India, announced the launch of its new ENC series wireless earbuds pTron Bassbuds Tango. With remote work and entertainment as the new norm, pTron sought to develop a next-level earbud that would deliver the highest voice quality with an additional feature to take care of GenZ’s entertainment needs. The new high-performance Wireless Earbuds, the Bassbuds Tango aims to make work and entertainment seamless by redefining phone calls and movie-watching experience.

 

Equipped with innovative and industry-leading DSP ENC Technology, Bassbuds Tango efficiently filters out ambient noises from the background to offer incredible sound and clearer phone calls. Redefining personal entertainment, Bassbuds Tango’s dedicated Movie-mode feature ensures zero lag between audio and visuals for an extraordinary long movie and binge-watch session

.Commenting on the launch, Mr. Ameen Khwaja, Founder & CEO, pTron, said: "Bassbuds Tango is the ultimate work & play accessory keeping in mind the demanding lifestyle of the GenZ. The ENC Technology with Movie mode feature, Bassbuds Tango redefines style and convenience in an all-in-one trendy design. This gadget is such an asset for people who desire outstanding sound and connectivity from truly wireless earbuds by the day be it busy city roads or home-office space, and their entertainment buddy by the night with the low latency movie mode and long battery life, all in an affordable price tag”.

 

The all-new Bassbuds Tango boasts the latest BT5.1 connection with 1-step pairing for fast and seamless connectivity and zero falters. With a 32-bit DSP processor FPU, built-in AAC codec for Hi-Fi audio, and acoustic echo cancellation the Bassbuds Tango packs a punch with its 13mm BASS boosted drivers. Offering ultimate true-wireless experience, the earbuds also feature intuitive smart touch control that allows easy toggling between music and dedicated movie mode, control music/calls, and activate the smartphone’s voice assistant with just a few easy taps.  Packed in a chic minimal aesthetic with a trendy design and matt-finish body, the earbuds are IPX4 certified for sweat and water and come in a comfortable to carry 400mAh charging case with smooth rounded edges offering 20Hours of total playback. The charging case also features a convenient Type C port that efficiently offers 3Hrs of playback on the earbuds with just 10mins of charging.

 

The pTron Bassbuds Tango TWS earbuds are available in two colour variants on Amazon India – Active Black and Stone White for a price of Rs. 1299/- and comes with one year warranty

About pTron:

pTron is a brand owned by Palred Electronics Private Limited which is a subsidiary of Palred Technologies Ltd, a public-listed company on BSE and NSE since 2004. pTron, today, is aspiring to be a global brand pushing boundaries far and wide. Ramping up capacities, opening up new channels of business and reaching out to consumers in new geographies are all steps being taken to explore new horizons. pTron has sold more than 7 million units until FY21. Growing at the rate of 50% QoQ, pTron aims to sell an additional 5 million units in FY 22.  

Website: pTron.in

.  

Dr. Sasilekha Nair was crowned as Mrs. Grand Universe 2021

 Dr. Sasilekha Nair was crowned as Mrs. Grand Universe 2021. She is former Mrs. Asia International Charming and Mrs. India Kerala .

Pageant was supposed to be held at Manila, Philippines but due to the pandemic it was conducted online this year. Organizers sent the crown from Manila, Philippines . Dr. Sasilekha Nair was crowned by Mrs. D. Roopa IPS in Bengaluru on 26thNovember 2021.

Dr. Sasilekha Nair is a Graduate in Microbiology and also hold a Post Graduate in English Literature. She has been awarded Honorary Doctorate in Humanities by St.  Mother Theresa University. She is an entrepreneur, Bharatanatyam dancer and a mother of two. Based out in Bengaluru she is the CEO of an IT firm. She is a Syndicate Member of St. Mother Theresa university..She is also part of an International human rights association. 

Few causes that she would like to put some effort for the benefit of the society. She terms Dr APJ Abdul Kalam as the greatest inspiration of her life.She wants to continue her work in education. She feels education can break the cycle of poverty. Nutritious food and proper education are the two things we should provide for the children in the impoverished areas. The second cause that she is keen is that her work in promoting Indian art. As a Bharatanatyam dancer she would like to concentrate more into this dance form and transfer to the younger generation. With her Title she can reach out to more people through leading organizations and work towards many social causes to inspire and motivate women across the world. As an International Tittle holder she can work towards the social well-being regardless of race , colour, creed , nationality and gender. .

• 
  

 

           

De Beers Forevermark launches an exclusive boutique with trusted partner Abaran Timeless Jewellery in Bangalore Renowned Bollywood Filmstar Karisma Kapoor graces the occasion

  

Bengaluru, 1^st December, 2021 – De Beers Forevermark, the diamond brand from the De Beers Group, launched its’ second exclusive boutique in Bangalore in partnership with Abaran Timeless Jewellery. This boutique was inaugurated by renowned Bollywood actor Karisma Kapoor.

De  Beers Forevermark holds the promise of transparency, trust and a high level of confidence, which the patrons of Bangalore strongly deserve when buying diamonds. The brand provides the world’s most carefully selected natural diamonds, each with its unique inscription number to guarantee the most beautiful, rare and responsibly sourced diamonds.

Adorned with beautiful De Beers Forevermark jewellery, Actor Karisma Kapoor, said: “It is an honor to associate with De Beers Forevermark and Abaran Timeless Jewellery to launch their exclusive boutique in Bangalore. Diamonds hold a very special place in every woman’s life, hence, choosing the right one is very important. It makes me feel extraordinary and extra special today to wear a piece of jewellery that conveys a unique identity, is natural, hand selected and comes with the promise of being beautiful, rare and responsibly sourced. Their unique designs and superior finish are unmatched. A diamond is forever, is an eternal promise by De Beers Forevermark. I am sure all the women of Bangalore will love to adorn these natural, genuine and sparkling diamonds.”

 

The boutique exclusively retails De Beers Forevermark diamonds in a wide variety of elegant cuts, designer jewellery and loose diamonds. Collections available include the Avaanti Collection, the Icon collection, the Traditional Setting collection, the stackable ring Tribute collection among others.

Highlighting the partnership, Mr. Pratap Kamath, Managing Director, Abaran Timeless Jewellery said: “We have been associated with De Beers Forevermark since the past 10 years and the launch of this exclusive boutique has further strengthened our partnership. In fact, when we opened our new Abaran store, the trust we have developed with our customers for De Beers Forevermark diamonds, encouraged us to open an exclusive boutique adjacent to our new store offering customers a unique diamond shopping experience. Every De Beers Forevermark diamond is inscribed with a unique identity number as a promise that the diamond is natural, beautiful and responsibly sourced. At the boutique we have all the latest collections and jewellery that can be worn every day. We consider the launch of the boutique an important landmark in our relationship, and we are sure our association would go a long way in the future.”

Amit Pratihari, Retail Director, De Beers Forevermark said: “Opening a Boutique with Abaran Timeless Jewellery was a natural progression to our decade long association. Consumers in Bangalore are discerning and knowledgeable about luxury and the value and place diamonds hold in their life. Trust and quality are the two most valuable attributes when buying diamonds and the boutique would offer nothing short of such expectation given the 133-year-old legacy of De Beers. We only collaborate with retailers who are passionate about diamonds, but also meet the brand’s stringent criteria of business, social and environmental integrity. Customers can purchase only the best diamonds that are on offer in terms of design, authenticity, beauty, rarity and craftsmanship at this boutique. We share the same brand value and ethos and we enhance the retail experience by offering among the world’s most beautiful diamonds.”

De Beers Forevermark diamonds are the world’s most carefully selected diamonds. Each diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart, which is an assurance that every De Beers Forevermark diamond is beautiful, rare, natural and responsibly sourced. Less than 1% of the world’s diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to match Forevermark’s standards of quality and integrity.

Visit the De Beers Forevermark boutique at 15^th Cross, 5^th Phase, Outer Ring Road, J P Nagar, Bengaluru or call 8029908600/01 for details. To view the collections, click on www.forevermark.com