100 Years, 123 Feet Dosa: MTR celebrates 100 years with a GUINNESS WORLD RECORDS™ title for the longest Dosa

 National, March 16, 2024: Celebrating it’s 100-year journey, MTR Foods announced that they are now the new GUINNESS WORLD RECORDS title holder for the Longest Dosa in partnership with Lorman Kitchen Equipments. MTR's signature Red Rice batter was used to prepare this monumental dosa at its Bommasandra Factory. The record was created by a team of 75 chefs, comprising of both seasoned experts and budding culinary talent, under the guidance of MTR's Cuisine Centre of Excellence. This record-breaking endeavour epitomizes the brand's mastery of culinary craftsmanship and demonstrates its expertise in South Indian food.

The dosa holds a cherished place in the hearts and palates of people across India, serving as the perfect centrepiece for this historic occasion. As Mr. Sunay Bhasin, CEO of MTR, said, “This is a moment of immense pride for us. We were attempting for a 100 feet dosa, however, we have outdone ourselves and have created a 123 feet dosa. This monumental dosa is a celebration of our heritage and the love we have been receiving for generations. Dosa has been a part of MTR’s legacy from the very beginning and it continues to be one of the most loved products of MTR even today. From being a humble South Indian dish, it is now recognized and loved worldwide. The longest dosa world record is a celebration of our bond with our consumers and their favourite dish.”

Mr. Chandra Mouli, MD, Lorman Kitchen Equipment Pvt. Ltd. added, “World’s Longest Dosa is being cooked on a specially built induction stove, the biggest ever from Lorman. Induction cooking equipment are highly efficient, sustainable, and eco-friendly, creating a safer ecosystem for chefs, we are proud to be partnering with MTR on this remarkable event.”

This creation also serves as a symbol of community spirit, bringing together food enthusiasts. This culinary marvel was shared not only with MTR's dedicated employees but also with children from local schools and members of the surrounding communities. With this, MTR broke the previous world record title of longest dosa of 16.68 m (54 ft 8.69 in).

About MTR: With a 100-year-old history of serving authentic Indian Food to Indians, MTR stands tall as an Indian heritage brand. The journey to being India's premier, processed food brand has been marked by a constant focus on innovation and the adoption of new technology. However, every MTR product always embodies the tradition of unmatched taste and quality. Culinary secrets that have been protected and handed down over the generations are transformed into authentic recipes that are trusted and used by thousands of mothers. The MTR of today is your friend in the kitchen and promises to help you serve the authentic taste of India to your family.

A popular household name, MTR is synonymous with delicious Indian food in an easy-to-use packaged format. With a diverse portfolio including many iconic products like Sambar Powder, Puliogare, Rava Idli, Gulab Jamun Mix, Badam drink mix which are household names today, MTR unifies India tastefully - making the homemaker the ‘hero’.

Vygon Spearheads Neonatal Safety in India with Groundbreaking Nutrisafe2 System - First company in the country to launch the enhanced neonatal feeding system, to tackle NICU tubing misconnections

Bengaluru, March 15, 2024  In an innovative leap forward, Vygon, a frontrunner in the manufacturing and distribution of specialized medical devices, unveiled Nutrisafe2. This cutting-edge enteral feeding system, meticulously designed for neonates, ensures feeding precision and safety in NICU. With its launch, Vygon addresses the critical challenge of tubing misconnections, a prevalent risk in neonatal care that leads to adverse events, including fatalities.

Neonates within healthcare settings receive medication and other therapies through a variety of tubes and catheters.The connectors of these different delivery systems are often compatible and can be connected to each other. Adverse events, and even deaths, have occurred when medicines, liquid feeding formulas or air have been accidentally delivered through the wrong tube. These errors are called tubing misconnections.

Speaking during the launch, Mr. Pavan Choudary, Managing Director of Vygon India, said, “Misconnections in enteral nutrition has been a crucial concern internationally. 40% of all misconnections are attributed to enteral clinical area, and the consequences are often serious and sometimes fatal. The launch of Nutrisafe2 is another testimony to Vygon’s commitments to designing products that ensure that nothing unexpected harms patients beyond their illness.”

Mr. Deepak Saluja, V.P. Operations of Vygon India said, "We are the first company in India to address this issue and are proud to launch this innovative and patented enteral feeding system. Having demonstrated its effectiveness in over 40 global markets over two decades, Nutrisafe2 is anticipated to make a profound impact in Neonatal Intensive Care Units (NICUs) across India.”

The launch event of Nutrisafe 2 was graced by Dr Prashanth Gowda, Head of the Department of Neonatology and Paediatrics, Motherhood Hospital & President NNF, Karnataka chapter and Dr L.H. Bidari, Chairman Ashwini Institute of Child Health & Research Centre, Bijapur.

Welcoming the product Dr Prashanth Gowda said, “It is a simple solution for a grave problem. Nutrisafe2 will help eliminate human error in neonatal feeding.”

Dr Bidari underscored the even greater necessity of this product in remote areas where the availability of trained nursing staff is limited. In conclusion he added, “This product will safeguard the baby, the staff and the hospital.”

The device's launch comes in response to this critical healthcare issue, underscored by a 2014 Sentinel Event Alert from The Joint Commission. The alert shed light on the severe consequences of tubing misconnections, including enteral feeding solutions mistakenly introduced into IV lines, leading to several reported fatalities. Nutrisafe2 emerges as an effective safeguard against such risks, engineered specially for neonates to ensure safety in neonatal enteral feeding.

With Vygon's global leadership in neonatology and robust presence in India, Nutrisafe2 is set to redefine standards of care in neonatal units across the country.

About Vygon

Founded in 1962, Vygon stands as a global leader in the development and manufacturing of single-use medical and surgical products. Adhering strictly to international quality and environmental standards, Vygon has solidified its operations in over 120 countries, manufacturing 210 million products annually across essential medical specialties like Neonatology, Paediatric, Intensive Care, Oncology and Anaesthesia. The company's unwavering commitment to quality, healthcare worker training, and corporate governance has carved for it a unique position of trust, within the medical community, making it synonymous with medical excellence.

To know more, visit: www.vygonindia.com