Kankatala is NOW IN BENGALURU with 12th outlet in Jayanagar, Bengaluru

 14th August 2021, Bengaluru: Queen of Sarees, Kankatala Sarees launches 12th Retail Outlet of India in Jayanagar, Bengaluru. Kankatala is one of the oldest saree brands in Andhra Pradesh & Telangana and has represented the age-old weaving techniques for more than 77 years. The brand has always been known for pioneering trends in its market and has been growing steadily. The Jayanagar outlet is Kankatala’s 1st Store in Bengaluru, Karnataka, and is dedicated to their clientele in Jayanagar and Bengaluru. The store was unveiled on Saturday at 10.53 am by M.B. Patil (Former Home Minister, Karnataka & current MLA) & his wife, Mrs. Asha Patil, followed by the lamp-lighting ceremony by Mrs. Sowmya Reddy, member of the legislative assembly, in the esteemed presence of Shri Mallik Kankatala, CMD, Kankatala Sarees, along with the entire Kankatala Family, including the third-generation Directors, Arvind, Bharat & Anirudh Kankatala and Mr. Sovit Nanda, Vice President of Kotak Mahindra Bank.  

Designed for the comfort of Queens of Kankatala, the interiors of the store are contemporary and classy. The store will house more than 10000 Sarees handpicked from 50 major weaving clusters of India starting from INR.5000 and going up to 5 Lakhs and above, making it a one-stop saree destination for every budget, occasion, and style. The store will host authentic handwoven marvels that are one-of-a-kind, including signature Kanchipuram, Banarasi, Patola, Ikat, Paithani, Kota, Uppada, Khadi, Jamdani, Organza, Kalamkari, Gadwal, Tussar, and more. 

Like all Kankatala stores, here too, handwoven exclusive sarees are handpicked personally by a Kankatala Family member to ensure that each saree is unique and no design is repeated, so that every Kankatala saree is as unique as their patrons. This process also ensures that only the finest quality products are presented to their customers. 

 

“We have spent 3 generations representing authentic handlooms in Andhra Pradesh & Telangana. Over the years, we have seen the geographic reach of our clientele expand outside our states. With our e-commerce foray 3 years back, we have been catering to the Indian diaspora all across the world. Our 12th store is the first store in Karnataka, which is launched to cater to our growing clientele in Bengaluru. We have received a very warm response over the last few years during our exhibition, and our patrons encouraged us to bring an outlet for them in their city. This is our 2nd store launch in this quarter as we recently launched our 11th company-owned and company-operated store of Hyderabad last month. With a vision to revive the charm of Indian handloom in India, we are planning to expand our national footprint further in the near future", said Mallikarjuna Rao Kankatala, Chairman, Kankatala Sarees.

ShapeUpIndia launches natural and patented Liquid BioCell Life oral collagen

·       Breakthrough in the field of Regenerative, Sports and Aesthetic Medicine

·        Product to make ligaments, tendons stronger, enhance skill, improve performance

Bengaluru, March 13, 2021: Maintaining active joints and younger-looking skin is essential for healthy aging. Chronic degenerative conditions are becoming more prevalent due to micronutrient, malnutrition, environmental toxicity and increasing number of uninsured &unsecured ageing population living under stress.

In a major breakthrough, doctors of regenerative medicine, dermatologists, general physicians, orthopedic consultants and physiotherapists from across India, along with Ms Margie Aliprandie, Health & Wellness Consultant from USA had a brainstorming symposium on this which culminated in the launch of a revolutionary oral collagen – Liquid BioCell Life in Bengaluru today.

Shape Up India, a non- profitable organization and a leading health services provider, launched this innovative, natural and patented product.

“Liquid BioCell Life is a delicious liquid nutraceutical that promotes healthy aging, active joints, and younger-looking skin. It provides a unique and proprietary combination of science-substantiated ingredients and antioxidant-rich phytonutrients that synergistically support a healthier life,” explains Margie Aliprandie.

The product claims to be helpful for millions of chronic degenerative cases and sportspersons.“Liquid BioCell Life contains a number of health-promoting, functional ingredients. They include patented Liquid BioCell, resveratrol, and 13 superfruits known to contain antioxidants, vitamins, minerals and dietary fibers. Scientific studies on individual ingredients suggest that it can synergistically promote the overall health of aging people,” adds Dr Srinivas Murthy, specialist in regenerative medicine.

About Liquid BioCell Life oral collagen

Only Liquid BioCell Life contains multi-patented Liquid BioCell, which has constituents such as collagen, hyaluronic acid (HA), and chondroitin sulfate (CS), which are proteins and glycosaminoglycans (GAGs) all essential for healthy joints and skin. It is blended with resveratrol and 13 exotic, antioxidant-rich fruits from around the globe, including blueberry, mangosteen, açai berry, noni, and pomegranate.

“The phytonutrients, including vitamins, flavonoids, polyphenols, and dietary fibers.contained in the fruits possess multiple health-promoting, biological activities.The flavor is so unique, you will remember exactly where you were the first time Liquid BioCell Life touched your palate,” adds Margie

Liquid BioCell Life is not a prescription product and can be consumed like a health drink.

About ShapeUpIndia

ShapeUpIndia, a non- profitable organization started 18 yrs ago by a group of medical experts and healthcare consultants.ShapeUp India involves in identifying & promoting high quality, innovative, economical safe and natural nutritional products from all over the world and to provide preventive health care services at community & corporate level through dynamic social marketing entrepreneurs.

For more details log into http://shapeupindia.in/

 

Clover Goes D2C with the Launch of New Brand ‘Deep Rooted.Co’

~Building an ecosystem that benefits farmers with up to 3x increase in yield and income and gives consumers consistent access to high quality and contamination-free produce

● Focuses on shortening the ‘harvest-to-home’ cycle to less than 24 hours in the highly perishable category by controlling the entire value-chain from consumer demand to produce supply; thereby also reducing supply chain wastage to less than 10%

● Offers 80 plus SKUs across 6 categories of fruits and vegetables in Bengaluru and Hyderabad, including an Easy Cook Range.

●   In the next 12 – 18 months, aims at ‘cluster-based’ expansion strategy to enter Chennai,Pune and  Mumbai.

 Bengaluru, 25th February 2021: One of the fastest-growing agri-tech start-ups, Clover  launched it’s direct to consumer brand "Deep Rooted.Co" with a consumer app available as “Deep  Rooted" on the Android and iOS platform. Deep Rooted.Co is a demand-backed supply chain solution for fruits and vegetables focused on quality, consistency, traceability and a high degree of predictability.

 

Catering to a growing market opportunity, estimated close to $100Bn in the B2B and B2C segment for vegetables and fruits, starting with Bengaluru and Hyderabad, Clover will invest over $2mn in creating farmer-facing input-output technology, investing in supply chain and cold storage capacities and communication to grow the brand Deep Rooted.Co.

Deep Rooted.Co will focus on catering to an urban city’s need for fruits and vegetables via a “consumer demand-led cultivation” process. Deep Rooted.Co will follow an “omni-channel” strategy to cater to existing consumer shopping preferences in the category and presence across modern and general trade.

 

Speaking at the launch, Avinash B.R. one of the co-founders at Clover said “With Deep Rooted.Co, our goal is to be India’s largest virtual farmer, facilitated by our full-stack agronomy intervention on the supply side; and an omnichannel presence, along with a consumer-facing app on the demand side. Consumers will get consistent access to zero-contamination, high-quality fruits and vegetables while farmers can experience up to a 3x increase in yield and income improvements.”

 

Clover’s experience in B2B, where it was already a preferred supplier to over 90 customers in over 175 locations based in Bengaluru and Hyderabad allows it to get a head-start in launching a consumer-focussed B2C brand. The Covid-19 lockdown led the company to bring forward its B2C launch while gathering valuable first-hand experience in consumer tastes and preferences in the fruits and vegetable category.

 

Avinash shared, “Our research conducted over September-October last year found that consumer behaviour is not to plan the buying of fruits and vegetables but to shop for it when the shortage is noticed. We see that consumers are slowly reverting to the pre-Covid preference of having the option to shop at neighbourhood Kirana and modern trade stores. Deep Rooted.Co will invest in growing its distribution from the current 150 modern trade and neighbourhood stores across Bangalore and Hyderabad to 500 and brand build to aggregate demand over multiple channels, including online via our own consumer app and web e-commerce presence.”  

 

High-quality fruits and vegetables will be supplied primarily from its owned greenhouse and hydroponic farms and from a network of over 100 small-medium scale land hold farmers.

 

Deep Rooted.Co stands on the three important pillars of ‘Fresh’, ‘Clean’ and ‘Community’. It delivers most of its produce fresh and in under 24 hours from farms primarily less than 150 km away from urban cities.

 

All highly perishable vegetables are grown under the guidance of a team of 10 plus agronomists who guide the farmers from the “seed-to-harvest” stage. Mostly greenhouse and hydroponically grown produce is contamination-free.

 

Rooted in the local community, the brand is steadfast in its focus to strike an equitable balance between farmers and consumers. Farmers should benefit from technology inputs that increase farm productivity at scale and access to consumer demand that provides an opportunity to increase incomes and the consumer should benefit from consistent access to high quality produce.

 

Also launched at the event was the Deep Rooted.Co consumer app, available for both Android and Apple users. Gururaj Rao, co-founder at Clover, who also leads the product and technology function said, “The Deep Rooted.Co app is a natural progression for us. We are aiming for upwards of 90,000 app downloads by the end of the year. Aside from shopping and regular promotions, we will also over time integrate product nutrition and storage advice, information on key farming practices and also take requests for farm visit schedules to share more around traceability and transparency.”

 

About Deep Rooted.Co:

Launched in 2021, Deep Rooted.Co is the brand of Clover, a fast-growing greenhouse agri-tech start-up. Deep Rooted.Co aims to create an equitable balance between the farmers and the consumers by building transparency and trust among them. The company has an omnichannel presence and caters to a growing $100Bn F&V market by delivering fresh, clean and residue-free produce in less than 24 hours.

 

Clover was founded by Avinash BR, Arvind M, Gururaj S Rao, and Santhosh Narasipura in 2018. Based out of Bangalore, the company is funded by Accel, Omnivore, Mayfield and Alteria Capital. Deep Rooted.Co is building an organized supply chain for fresh produce. Their solutions is in a demand-backed supply chain for perishables that is focused on quality, consistency and traceability. The company manages a network of peri-urban farms that cultivate this fresh produce in high quality, high-yield manner. The company is currently managing over 100 acres of farms by working with small-medium landholding farmers. DeepRooted.co supplies its high-quality fresh produce to Bangalore and Hyderabad. 

 

MediBuddy closes $40 Million in Series B - the biggest round of funding in the Digital Healthcare space

Establishing MediBuddy as India’s No. 1 Digital Healthcare Platform

MediBuddy, India’s leading digital healthcare platform announced the closure of its $40 Million Series B Round. This follows the recent infusion of $20 million led by India Life Sciences Fund III, LLC, with participation from other investors. The digital healthcare platform had earlier announced an initial funding of $20 million (INR 150 crores) in June 2020 under this round. MediBuddy is led by co-founders Mr. Satish Kannan & Mr. Enbasekar, as the CEO and the CTO, respectively.Establishing MediBuddy as India’s No. 1 Digital Healthcare Platform

Bengaluru, 2^nd February 2021:  MediBuddy, India’s leading digital healthcare platform announced the closure of its $40 Million Series B Round. This follows the recent infusion of $20 million led by India Life Sciences Fund III, LLC, with participation from other investors. The digital healthcare platform had earlier announced an initial funding of $20 million (INR 150 crores) in June 2020 under this round. MediBuddy is led by co-founders Mr. Satish Kannan & Mr. Enbasekar, as the CEO and the CTO, respectively.

 

COVID-19 has created an unprecedented acceleration in digital healthcare adoption and MediBuddy has been at the forefront of this transformation. To-date, over 3 crore Indians have used the mobile and web platforms to access specialist doctors 24x7 on video, order medicines and book home collection of lab samples. In addition, several Fortune 500 companies in India have trusted MediBuddy as their preferred digital healthcare partner to help their employees access various healthcare benefits.

In June 2020, to create market leadership in the digital healthcare industry, DocsApp (India’s leading online doctor consultation platform) merged with MediBuddy. Going forward, both MediBuddy and DocsApp will operate under a single brand name - MediBuddy.

 

Addressing the press conference, Mr. Satish Kannan, Co-Founder & CEO, MediBuddy, said, “At MediBuddy, we strive towards making high-quality healthcare accessible to Indians across the length & breadth of the country. On any given day, we provide consultations to more patients than any leading offline hospital chain. Moreover, we are proud of the fact that over 50% of these users are from non-urban areas.”

 Mr. Kannan also added that the potential of the MediBuddy platform has generated significant investor interest in the Series B round despite the uncertainty prevalent worldwide, helping it secure the highest funding in the digital healthcare space since the start of the pandemic. He also said that the Series B round attracted new investments from India Life Sciences Fund III, LLC, TEAMFund LP, JAFCO Asia Fund, FinSight Ventures, ALES Global Japan and Beyond Next Ventures. Existing investors including Bessemer Venture Partners, Milliways Ventures and Rebright Partners also participated in this round.

 

Mr. Vishal Gupta, Managing Director, Bessemer Venture Partners India, said, “We are fortunate to have been a part of Satish’s and Enba’s journey from the very early days. We continue to be strong supporters as they execute towards their aim of enabling more Indians to have access to high-quality healthcareMr. Vikul Goyal, Venture Partner, FinSight Ventures, said, “Telemedicine in India is growing at a monumental pace and the pandemic has only further amplified the importance of going digital. MediBuddy is by far the leader in the digital healthcare space in terms of scale, size & customers served; and we are excited to partner with MediBuddy in this growth journey to make high-quality healthcare accessible to a billion Indians.”

 

Mr. Devarajan TP, Managing Director, representative of India Life Sciences Fund III, LLC, on the Board, said, “The Fund is excited about partnering with MediBuddy and its dynamic leadership team with Satish and Enba at the helm. MediBuddy’s e-health platform enables customers access the entire gamut of healthcare services, be it tele-consultation services, lab tests or medicines, across devices. The Fund is particularly heartened by MediBuddy’s efforts at enabling such access in vernacular languages, which will be the key to meeting its mission of serving customers across the length and breadth of the country. Its marquee customer base, consisting of the India operations of several Fortune 500 companies, and many leading insurance companies, is testimony to the quality of services provided. The Fund’s representatives look forward to working with MediBuddy and supporting it in its endeavour to emerge as India’s preferred digital healthcare platform.”

 Ms. Supriya Singh, Director, JAFCO Asia Fund, said, “The telemedicine market in India is a very large growing opportunity and MediBuddy is in a very strong position in this market. They have the most comprehensive platform to address the market needs. JAFCO Asia has been one of the key investors in Teladoc in the US which is right now at USD 38bn in market cap. JAFCO Asia is very proud to be a partner to Satish and Enba in the growth journey for MediBuddy.”

 

Mr. Yousuf Mazhar, Managing Partner, TEAMFund, said, “TEAMFund is very excited to partner with the team at MediBuddy, and is looking forward to helping build out their chronic disease management capabilities for remote patients. MediBuddy has built a first class, frictionless platform that integrates telehealth with essential lab and pharmaceutical services that we believe is amongst the best in the world. This is extremely valuable for patients across the country, and especially for those in rural and low resource areas who benefit from increased efficiency, lower cost, and increased access to specialized services.”

 The digital healthcare platform will utilize the funding in further strengthening its doctor and hospital base, patient reach, product, technology and brand to move a step closer to its mission of providing high-quality healthcare to a billion people. Additionally, the platform has onboarded leading industry professionals over the last few months to drive critical areas, bolstering an already-strong leadership team.

With a network of over 90,000 doctors, 7,000 hospitals, 3,000 diagnostic centres and 2,500 pharmacies, covering over 95% of all pin codes in India, MediBuddy is well-positioned to strengthen its leadership position by providing 24x7 access to a range of healthcare services across India. MediBuddy is truly living up to its name of being a ‘buddy’ who can be trusted to meet all your healthcare needs.

 

 

WORLD FIRST: THE SPORTY, SMART, STUNNING RENAULT KIGER MAKES ITS DEBUT IN INDIA

 

     

Showcases Renault’s focus on disruptive innovation and will radically alter the dynamics in the B-SUV segment

 

To be first launched in India, followed by other markets

 

Ø  Stunning design: Distinct, athletic design combining urban modernity with agility and muscular bodywork that exudes sturdiness and dynamism

 

Ø  Smart Cabin: A smart cabin that combines technology, functionality and roominess, Renault KIGER brings latest tech features to the CMFA+ platform that laid the foundation for the success of TRIBER with segment leading roominess, cabin storage and cargo space

 

Ø  Sporty Drive Powered by a New Global Engine: Renault KIGER will come with a brand-new turbo petrol engine, providing both performance and fuel efficiency

New Delhi, January 28, 2021: After the initial exhilaration created by the reveal of its show car, Groupe Renault globally premiered the eagerly awaited Renault KIGER in India today. A brand-new compact SUV designed and developed for India before making its international debut, Renault KIGER is the latest in the line of revolutionary products to be launched by Renault in India. Just like DUSTER, KWID AND TRIBER, Renault KIGER will also change the dynamics in its segment and promises to be another gamechanger from Renault.

 

Renault KIGER has already made a striking presence thanks to its Stunning design, which depicts a very strong personality. Renault KIGER has been designed with a host of sporty and muscular elements and stands out as a true SUV. On the inside, Renault KIGER’s Smart cabin combines technology, functionality and roominess. Renault KIGER will be powered by a new turbocharged 1.0L petrol engine for more performance and driving pleasure. The engine has been tested for reliability and durability, and offers the latest technological innovations already featured on Renault’s global range. This high performance, modern and efficient engine will ensure a Sporty drive and will be complemented by multi sense drive modes which offer the flexibility to best suit the customers driving preferences.

 

“After Duster, Kwid and Triber, we are now preparing for the launch of Renault KIGER, a modern SUV that is a perfect fit for the Indian market. KIGER combines the best Renault has to offer: our expertise in innovative cars with the creativity and in-depth knowledge of customer needs. A strong proof that Renault really is a game-changer,” shared Fabrice Cambolive, SVP, Renault Brand, Sales & Operations.

 

“True to the promise of the show-car, Renault KIGER is a robust, dynamic and generous SUV. Armed for travel in the urban jungle, we also designed it for the outdoors and to easily navigate any type of road conditions. KIGER has a distinctive SUV look and its long wheelbase enables great space and volume on board. Its ‘smart cabin’ has been specially designed to encourage sharing and convenience,” added Laurens van den Acker, EVP, Head of Design, Groupe Renault.

Renault KIGER will demonstrate the competence of India’s design, engineering and manufacturing capabilities and highlights Renault’s strong commitment to the ‘Make in India’ mission. In India, Groupe Renault has always focused to be disruptive and innovative which is amply proven with its product range. Renault will further build on this with the launch of the all-new Renault KIGER. 

Commenting on Renault KIGER and the importance of the India market, Venkatram Mamillapalle, Country CEO & Managing Director, Renault India Operations, shared, “Renault has continued to move forward in India and has navigated the challenging macro-economic environment, bettering the industry trends. We  have managed this by our robust business strategy which includes our exciting product range, laser-sharp focus on quality and customer centricity and our aggressive network ramp up across the country. Today, we take another major step in India with the global reveal of Renault KIGER, our all-new B-SUV which will stand out as an excitingly sporty, super smart and attractively stunning offering. Following Duster, which made SUVs accessible to a large set of people, not just in India but across the world, Renault KIGER will once again make SUV aspirations accessible to a whole new set of customers and we look forward to building on our increasing customer base with this new game-changer.”

RENAULT KIGER: STUNNING DESIGN

 

With its distinct, athletic design that is bursting with energy, the KIGER SUV combines urban modernity with agility, whichever road it takes. With its muscular bodywork that exudes sturdiness and dynamism, the KIGER is a real invitation to escape the urban jungle and experience a new kind of driving.

 

Sturdy on the road

 

The KIGER’S design was inspired by the KIGER show-car that was unveiled at the end of 2020. A sculpted bonnet that enhances the car’s personality sits at the front, above an impressive bumper. The wings boost the design with their pronounced shoulder lines, while the black sills and wheel arches provide further protection. The high ground clearance (205 mm) and functional roof bars heighten the vehicle’s silhouette and complete its bold SUV look.

 

Wheels built for adventure

 

At higher trim levels, the KIGER’S 40.64 cm alloy wheels have a black diamond-cut finish for a sporty and stylish look. The protective wheel arch cladding makes the bodywork look bolder and sturdier. The 2,500 mm long wheelbase places the wheels at the four corners of the vehicle, offering increased stability on any type of road while optimising the space inside the car, providing optimum comfort for each passenger and boot volume of 405 Litres that is unrivalled in the segment.

 

Strong and agile, athletic curves

 

The top of the KIGER boasts a dynamic silhouette with sleek and taut lines, in contrast with the more muscular and solid lower part. The slender windscreen extends into a floating roof that runs down to a steep-sloping rear window, giving the car a coupé-style SUV look. The aerodynamic spoiler with cut-outs featured on the roof drop is topped by a shark fin antenna to give the car a very distinctive look.

 

Sporty design expression

 

Renault designers have equipped the KIGER with several features to give the car a sporty look. The front grille’s 3D graphic finish with honeycomb-shaped chromed effects is a perfect example, while the Aluminium Finish skid plate further enhances the rear bumper.

 

The boot door’s sloping and sporty rear window, finished off with the integrated spoiler, once again highlights KIGER’S aerodynamic silhouette.

 

Modern and striking front end

 

The upper strip formed by the front grille and the LED daytime running lights positioned at both ends give the car an elevated stance. The highly recognisable lower part divides the bumper into two areas, each large corner featuring three LED headlights separately encased in a chrome octagonal unit with PURE VISION and a chrome reflector. This coherent and overlapping split-design contrasts with the bodywork and gives a strong identity with modernity and sophistication.

 

Rear lighting signature

 

All-new LED taillights light up the rear of the car. The tail lamp units with glossy black inserts are resolutely modern and distinctive within the segment, outlining the KIGER’S rear double C-shaped lighting signature. They are featured at each end of the bodywork and extend out over the wings, providing Kiger a distinct unique personality.

 

Two-tone body colour

 

The KIGER comes in six exciting body colours: Ice Cool White, Planet Grey, Moonlight Grey, Mahogany Brown, Caspian Blue, Radiant Red with Mystery Black Roof. All trim-levels include a two-tone option. Providing an opportunity to customers to choose from the wide range of single or dual tone colour options, Radiant Red which is an exclusive colour will only be available as a top variant under two-tone colour scheme.

 

 

 

 

Centuary Mattresses launches India’s first “Pocketed Spring Rollpack Mattress” under Its new Online Exclusive Brand – Sleepables By Centuary

Sleepables by Centuary launches on leading Online platforms Signalling Centuary’s push into E-commerce leadership position. 

Bangalore, 29^th July 2020 :These Rollpack mattresses are manufactured at Centuary’s own manufacturing plants in Hyderabad. 

‘SleepablesThe sleepable range is available in 6 inches and  

Speaking about Centuary’s launch of the Online Exclusive range, the segment of the superior product configuration since Rollpack spring mattresses need high-quality technology that has never been deployed in India earlier. 

 

Sleepables by Centuary is the first and only Online exclusive range in India of Rollpack Pocketed Spring Mattresses which comes as a bed in a Box. Many customers enjoy this hassle-free version of new-age mattress shopping. Instead of spending a weekend or two testing mattresses out in a showroom, the customers can order this mattress online in just a few minutes that are easy to deliver and handle. It is delivered from Centuary’s manufacturing plant straight to the consumers’ doorstep, thereby ensuring convenience and comfort. 

 

About Centuary Fibre Plates Pvt. Ltd. (Centuary Mattresses

Part of Shree Malani Group, Centuary Fibre Plates Pvt Ltd is one of the leading mattress companies in India. Started-off in 1988, as an OEM of rubberized coir for a then popular mattress brand. By the early 1990s, Centuary Fibre Plates Private Limited had its own brand and called it Centuary Mattress, which later became a household name in South, East. West and Central India. Over the last 3 decades, Centuary mattresses has aggressively expanded its product range and geographical footprint. Today, Centuary Mattresses is present in the country with over 

Emami Healthy & Tasty presents “Har Nivala Immunity Wala”

 

 The 1^st Indian edible oil brand to add Tadka of “Immunity” to its new variant

 

Launches Emami Healthy & Tasty Smart Balance Immunity Booster Oil

 

Bengaluru, 2^nd July 2020 : Emami Agrotech Ltd., producer of well-known edible oil brand Emami Healthy & Tasty brings yet another innovation in its latest variant of edible oil for the consumers.   The new variant Emami Healthy & Tasty Smart Balance Immunity Booster Oil, offers unique value addition of “immunity’ in edible oil for the very first time in India. 

 

With 5 scientifically proven immunity boosting nutrients Vitamin A, C, E, D & Omega 3, Emami Healthy & Tasty Smart Balance Immunity Booster Oil, is the 1^st edible oil brand in India that promises to enhance one’s immunity from within helping to fight health hazards as a part of one’s regular meal.

The pandemic attack of COVID 19 virus has exposed the vulnerability of humankind like never before. Building up immunity in face of such public health concerns has gained immense relevance in a new normal world all over again.  The new variant from the popular brand Emami Healthy & Tasty addresses this basic need of a consumer to build immunity from within.

 

Speaking on the launch, Mr. Aditya V. Agarwal, Director, Emami Group said, “There is a rising concern of family wellbeing in general in the post COVID 19 world. Consumers are in search of food products and supplements to enhance their family’s immunity.   Amidst this, our Research & Development team has developed India’s 1^st Immunity Booster Cooking Oil under the brand name of Emami Healthy & Tasty that promsies to provide ‘Har Nivala, Immunity Wala’.

 

Emami has a legacy of deep consumer insight and offering product solutions for possible consumer need gaps and we believe that our target consumers would appreciate this product also which will help them to take care of their immunity derived from their daily & regular intake of food.”

 

 

Mr.  Manish Goenka, Director, Emami Group commented, “We do strongly believe that Emami Healthy & Tasty Smart Balance Immunity Booster Oil will delight our consumers with both its immunity boosting properties and taste.  It is the first time that any edible oil in India is having 5 key immunity building nutrients together to make this variant a one-stop solution to good health.  Moreover, addition of Vitamin C, well known for its immunity building properties, in an edible oil is also the very first in the country.  Use of Emami Healthy & Tasty Smart Balance Immunity Booster Oil will ensure immunity in every bite one takes.”

 

 

 

Emami Healthy & Tasty Smart Balance Immunity Booster Oil will be available nationally in 1 litre pouch pack priced at Rs 140.

 

Emami Healthy & Tasty is manufactured and marketed by Emami Agrotech Ltd, India’s second largest edible oil producer enjoying a turnover of over Rs.12500 crores.  Emami Agrotech Ltd, also produces Himani Best Choice range of edible oils, Rasoi Vanaspati, Bake Magic Speciality Fats and Emami Healthy & Tasty Mantra Spices & Tastemakers.  Renowned celebrities like Amitabh Bachchan, Salman Khan, Soumitra Chatterjee, Sabyasachi Chakraborty and others endorse the brands nationally and regionally.

 

 

About Emami Agrotech Ltd

Emami Agrotech Limited, an Emami Group Company is in the business of branded food manufacturing. With a vision to become the “Most Trusted Indian Food Brand of India”, the Company has been growing aggressively and is involved in production and sale of branded Edible Oils, Specialty Fats and Vanaspati. Today the Company is a cherished name in the edible oil industry with a turnover of over Rs 12500 crores. Beside edible oil and specialty fats, the Company has recently ventured into branded spices & tastemakers. The Company is also into production and sale of bio diesel and organic farming and cultivation of commercially viable crops through contract farming.

 

Emami Agrotech Ltd (EAL) has its state-of-the-art manufacturing facilities at Haldia, West Bengal; Krishnapatnam, Andhra Pradesh; Jaipur, Rajasthan with a total manufacturing capacity of around 9,000 tonnes per day.  The Company is also setting up another production facility in Kandla, Gujarat.  The Company produces Vegetable oil, Sunflower oil, Soybean oil, Rice Bran oil and Mustard oil. The production units also house well-equipped R&D Centres with advanced testing facilities to ensure the products are compliant with national and international quality standards.

 

Emami Agrotech manufactures well-known edible oil brands like Emami Healthy & Tasty and Himani Best Choice, Vanaspati brand Rasoi & Specialty Fat brand Bake Magic. Emami Healthy & Tasty cooking oil, one of the fastest growing edible oil brands in India,

s one of the most sought after and trusted brands in the mid premium category.  In 2019, the Company announced its foray into the spice category with the launch of “Emami Healthy & Tasty Mantra Masala”, a varied range of pure & blended powder spices and tastemakers.