MATTER Launches Experience Hub in Bengaluru, Strengthens Presence in Karnataka

Electric vehicle innovator MATTER has expanded its footprint in southern India with the launch of a new Experience Hub in Bengaluru, Karnataka. Located at 1st Phase, 1, 100 Feet Ring Road, Vysya Bank Colony in BTM Layout, Bengaluru, the hub offers an interactive retail experience designed to engage customers with the brand’s cutting-edge electric mobility solutions.

Jayanagar MLA C.K. Ramamurthy inaugurated the new Matter Experience hub. The event was attended by MATTER’s senior leadership team, including Co-Founder and Group CDO – Mr. Saran Babu, Lalbhai, Co-Founder and Group COO – Mr. Arun Pratap Singh, Vice President of Sales – Mr. Willy Chengappa, and the dealership principal – Mr Chirag Bafna, along with local dignitaries and industry stakeholders.

At the centre of the new hub is the MATTER AERA, India’s first geared electric motorbike, which has received a strong response from early adopters and EV enthusiasts across the country. The AERA is known for combining performance, design, and sustainability—offering riders a futuristic and powerful alternative to conventional two-wheelers.

The Bengaluru Experience Hub features a 'phygital' format—a blend of physical and digital touchpoints—allowing customers to explore MATTER’s offerings through both guided interactions and self-paced discovery. The space includes technology showcase zones, lifestyle areas, and immersive learning sections aimed at raising awareness and excitement around electric mobility.

Mohal Lalbhai, Founder and CEO of MATTER, said:

"Bengaluru represents the pulse of innovation in India, and our presence here reflects our commitment to making advanced electric mobility accessible to progressive communities. The Experience Hub is more than a showroom — it’s a space for exploration, education, and empowerment, where the future of transportation can be experienced today."

Willy Chengappa, Vice President – Sales, MATTER, commented:

"Karnataka is a key growth market for us. Bengaluru’s vibrant two-wheeler culture makes it an ideal location to bring our flagship product, the AERA, closer to consumers. This new Experience Hub, offers a seamless and engaging customer journey."

Chirag Bafna, Dealer Principal, added:

"We are excited to partner with MATTER to introduce this state-of-the-art Experience Hub to Bengaluru. With the AERA already generating strong interest, we are confident this facility will play a vital role in building a community of electric riders in the region. Our focus will be on delivering exceptional service and a customer-first experience."

With this expansion, MATTER continues to build momentum in its mission to redefine the way Indians experience electric mobility—through innovation, access, and an unwavering focus on the user journey.