NEB Sports today announced the official unveiling of the logo and website for L'Étape Mysuru by Tour de France, marking a significant milestone in the countdown to one of the most exciting sporting events Karnataka has ever hosted. The event is set for October 4, 2025, and will bring the spirit of the world's greatest cycling race to the streets and scenic landscapes of Mysuru.
Organised in association with Karnataka Tourism and in partnership with NEB Sports, L'Étape Mysuru is part of the global L'Étape by Tour de France series, the official amateur cycling programme run by Amaury Sport Organisation, the organisers of the Tour de France. It is the first time this prestigious event has come to India and Karnataka’s Mysuru has got the distinction of hosting this world class cycling event.
The event will offer four categories, making it accessible to everyone from competitive cyclists to families and young children:
• 100 km: The Race — for competitive riders
• 50 km: The Ride — for fitness enthusiasts
• 20 km: Family Fun Ride — open to all ages
• 1 km: Kids & Community Ride
Riders will take on routes set against the stunning backdrop of Mysuru and the KRS region — wide roads, heritage landmarks, and a city that has always known how to celebrate in style. The launch of the official website now enables participants from across India and around the world to explore route details, access training resources, and stay updated on event news. The registration for the event will be announced shortly.
Speaking at the launch, Nagaraj Adiga, Chairman and Managing Director, NEB Sports shared, “For us at NEB Sports, this is more than a cycling event. It is about putting India on the global sporting map, showcasing what Mysuru has to offer, and building a community around fitness, sustainability, and the joy of pushing your limits.”
Mr. Adiga further added, "We are delighted to bring L'Étape by Tour de France to Mysuru, a city known for its heritage, culture, and beautiful riding conditions. This event is not just about cycling; it is about creating a world-class sporting experience that celebrates fitness, tourism, and community participation. With categories for elite riders, fitness enthusiasts, families, and children, L'Étape Mysuru promises to be an inclusive and iconic event for India."
Sharing his views, Dara Rith UY, Project Manager, Amaury Sport Organisation, the organisation which conducts Tour de France, shared, "L'Étape by Tour de France represents the passion and spirit of the world's greatest cycling race. Mysuru offers a unique combination of scenic routes, excellent road conditions, and cultural richness that aligns perfectly with the values of L'Étape. We are excited to work with our Indian partners to deliver an authentic Tour de France experience in Karnataka."
The event will offer four categories, making it accessible to everyone from competitive cyclists to families and young children:
• 100 km: The Race — for competitive riders
• 50 km: The Ride — for fitness enthusiasts
• 20 km: Family Fun Ride — open to all ages
• 1 km: Kids & Community Ride
Riders will take on routes set against the stunning backdrop of Mysuru and the KRS region — wide roads, heritage landmarks, and a city that has always known how to celebrate in style. The launch of the official website now enables participants from across India and around the world to explore route details, access training resources, and stay updated on event news. The registration for the event will be announced shortly.
Speaking at the launch, Nagaraj Adiga, Chairman and Managing Director, NEB Sports
Speaking at the Press Conference, Rajender Kumar Kataria IAS, Additional Chief Secretary to Government, Department of Revenue, Karnataka, said, “Karnataka is committed to promoting sports tourism and positioning Mysuru as a destination for international sporting events. L'Étape Mysuru will showcase the beauty, hospitality, and infrastructure of our state to participants from across the country and abroad. We are pleased to support an event that encourages healthy living, sustainability, and global engagement."
About the Tour de France-120 years of Cycling History:
Born in 1903 as a bold idea by French sports journalist Géo Lefèvre to boost the readership of his struggling newspaper L'Auto, the Tour de France has grown over 120 years into the most watched annual sporting event on the planet. That first edition sent 60 riders, mostly French, with a handful of Belgians, Swiss, Germans and Italians, out into the night on rough, unpaved roads covering 2,428 kilometres across six gruelling stages. Maurice Garin, a chimney sweep turned professional cyclist, crossed the finish line to a crowd of 20,000 in Paris and collected 3,000 francs for his effort.
The race survived two World Wars- was not held between 1915 and 1918, and again from 1940 to 1946, and emerged each time stronger and more beloved. The race has since produced legends- Eddy Merckx, Bernard Hinault, Miguel Induráin, and in the modern era, Tadej Pogačar, and has attracted riders from over 90 countries. Spanning roughly 3,400 kilometres across 21 stages each July, with millions of spectators lining mountain passes and village streets, the Tour de France is far more than a bicycle race. It is a celebration of human endurance, ambition, and the spirit of pushing beyond what seems possible.
About L’Étape by Tour de France:
L'Étape by Tour de France is the official global amateur cycling series owned and operated by Amaury Sport Organisation (ASO), the organisers of the Tour de France. It gives riders around the world the opportunity to experience the excitement and challenge of professional cycling in their own countries.
What began as a single event in France has today grown into a series of more than 30 events across 21 countries, with over 50,000 participants worldwide. The series spans Europe, Asia, the Americas, and now India, with events in destinations as diverse as Turkey, Dubai, Brazil, the Czech Republic, China, and the United States. Each event offers closed roads, professional race infrastructure, official Tour de France timing systems, and the same sense of occasion that defines the professional race itself. The flagship event, L'Étape du Tour de France, takes place each July on the same mountain stage as the professional Tour. L'Étape Mysuru joins this global family, and with it, India takes its rightful place on the world cycling stage.
About NEB Sports:
NEB Sports is one of India's leading endurance sports management companies, organising large-scale marathons, cycling events, and fitness initiatives across the country. The company is committed to delivering world-class participant experiences and creating lasting community impact through sport
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